uit3&21 offical

Learning Outcome 1 (U3) : Be able to create a proposal with sample materials for an original media product to a client brief. Learning Outcome 2 (U21) : Be able to create a proposal and pitch for an original media product based on a given brief.  Name : My magazine will have the masthead of 'True Romance' as it conforms to the genre of romance. This will appeal instantly towards the readers as the stereotypical outlook on love is the idea that everyone will have a true love at some points in their life. Purpose : Magazines are created for consumer satisfaction, thus the main focus is to inform and entertain readers. My purpose of my magazine will be linked to the theory of 'Uses and Gratifications' by Blumer and Katz. Meaning that the motive behind my magazine will be so consumers can turn to media for a chance of escapism and i will do this by the unique content within the magazine; which will also keep my readers loyal. This will be illustrated through an insight ...

 1. how have you interpreted the clients brief - requirements  From what I understand about the client, Cineworld, the brief has certain requirements to be met in order to create a print and online magazine for North London. Explicit :  The magazine must be for North London as independent film companies are rising through the ranks in that area. A front cover and double page spread must be created for both online and print based. A new film must be promoted within the magazine. The film (I create) must be produced by an independent company. The magazine must reference a current and new streaming platform. Initial local distribution is required.  Implicit : Although the brief requires the magazine to be based in North London, there is no mandatory area it has to be set in. They would like the film to be promoted in popular film festivals. The distribution is not specific, thus I have freedom to decide how to allocate the promotion of my magazine. Open to Interpretion ...